Just Not Buying It: Purchase of 'Green' Products Slows Down

Today, about a quarter of Americans purchase products based on their green reputation, but this number is declining. This EHS Today article discusses the projected future for consumers and green product consumption. 

EHS Today

A new study finds that “green” certification and brand reputation are playing a larger role for

Further, when making a product selection, about 30 percent of American consumers select products based on a company’s “green” reputation, and 25 percent look to see if the product has been certified by a leading certification organization.

The study also pointed out that while overall interests in green and sustainable issues are gaining ground, many green purchases and behaviors – including selecting green cleaning products and personal care and food products, and energy and water conservation – either are stagnant or in decline.
consumers when choosing products. The Shelton Group, a marketing and communications firm focusing on the sustainability and energy sector, conducted the study and found that 70 percent of consumers want “greener” products and corporate commitments to sustainability.

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