Shipping Options Driving Consumer Purchases

Super Power Pusher at work

Shipping costs are increasingly a factor in holiday shopping. With the holidays almost upon us, how much are you considering shipping in your preparation? Does it involve more personnel, or technology upgrades? The excerpt from the Material Handling & Logistics article below examines the impact of shipping costs.

Consumers consider shipping options—including free shipping—to be an important factor in their overall shopping experience, according to 80 percent of those responding to a recent survey commissioned by Pitney Bowes Inc. The survey polled consumers on attitudes toward shipping through all channels, including in store, online, catalog, and phone.

“Shipping has become a considerable factor in consumers’ buying choices,” said Jim Hendrickson, vice president and general manager of shipping solutions, Pitney Bowes. “In fact, there’s now a blurred line between the decision on a shipping method and the selection of a product when it comes to the overall buying decision.”

The survey found free shipping is by far more important to Americans surveyed over fast shipping (77 percent vs. 19 percent). That number spikes further among those who’ve shipped a purchase in the last year (82 percent vs. 16 percent, respectively).

Read the rest of the article on MHLnews.com.